Overview
A logo has one job — to be remembered — and it must do it at every size from an app icon to a shopfront board. BetaZen’s process delivers researched concept directions rather than lucky guesses: competitor and audience analysis, multiple original concepts with rationale, structured revision rounds, and a final kit with every format you’ll ever need — vector masters, favicons, social crops, and dark, light, and mono variants.
From our Kolkata studio we’ve drawn marks for sweet shops and software firms alike, and businesses across West Bengal and well beyond trust us because every logo arrives with its thinking attached.
What's included
- Brand & competitor research
- Multiple original concept directions
- Structured revision rounds
- Full vector master files
- Colour, mono & reversed variants
- Favicon, social & print-ready exports
Technologies we use
Why choose BetaZen
Original, ownable marks
Every concept is drawn from scratch — no template kits, no stock marks, no trademark surprises.
Works everywhere
Tested at 16 pixels and 16 feet, in colour and single-ink print, before you ever approve it.
Files for life
You receive organized source files and usage notes, so you’re never locked to us for a resize.
How we work
Discovery & Strategy
We start by understanding your goals, users, and constraints, then map the fastest path to measurable outcomes.
Design & Architecture
We design the experience and the system architecture up front so what we build scales cleanly and predictably.
Agile Delivery
We ship in short, reviewable increments with continuous testing so you see working software early and often.
Launch & Support
We handle deployment, monitoring, and handover — and stay on to iterate, optimize, and support post-launch.
Frequently asked questions
Can you design a logo that works in both Bengali and English?
Yes — bilingual lockups are a speciality we’ve refined for West Bengal brands. We design the Bengali and English wordmarks as a matched pair so signage, packaging, and social profiles stay consistent in either script.
How many concepts and revisions do I get?
Standard packages include three initial concept directions and two structured revision rounds on your chosen direction. Most clients land on a final mark within those rounds; more can be added if needed.
What does logo design cost and how long does it take?
Most projects complete in 2–3 weeks. Pricing depends on the number of concepts and whether naming or bilingual lockups are included — we quote a fixed price upfront, never hourly surprises.
Ready to get started with Logo Design?
Book a free consultation and let's turn your idea into a shipped, scalable product.